As 2024 wraps up, let’s take a look at the year in logos – from sleek and modern to downright cringeworthy. We’ve seen a mix of new designs and rebrands, with some companies getting it right, while others… well, let’s just say they missed the mark. Here’s our cheeky roundup of the best and worst logos of 2024.

The Best:

  1. Mazda’s New Look
    Mazda’s new logo is fresh and clean, ditching its dated look for something more upscale. It’s a simple, yet effective redesign, and while it’s not officially announced yet, we reckon it’s a good fit for the carmaker’s shift towards a higher-end market. Goodbye, old school; hello, chic and modern!
  2. Chengdu 2025 World Games
    This logo’s got us seeing double! British designer John Fairley created an optical illusion that’s both clever and cute. The black top part of the design subtly forms a panda face – a nod to Chengdu’s panda fame. Who knew logos could be this adorable?
  3. National Football Museum
    Sometimes less is more. This simple yet brilliant logo, inspired by a goal and a football, uses minimalism to perfection. It’s the kind of design that makes you think, “Why didn’t I think of that?”

The Worst:

  1. Jaguar
    Oh dear, Jaguar. This rebrand was roasted online, and not in a good way. The new logo, meant to celebrate modernism, ended up looking like a confused jumble of upper and lowercase letters. Other brands even parodied it for laughs. Let’s just say, it didn’t have the “wow” factor they hoped for.
  2. Visalia, California
    Visalia’s new logo was supposed to modernize the city’s image, but residents were less than impressed. Described as “comedic” and “sterile”, the logo got such a backlash that the city had to toss it out and reopen submissions. Looks like some designs are better left on the drawing board.
  3. X TV
    Elon Musk strikes again! After Twitter rebranded to X, we were left wondering what would happen next. Well, the X TV logo turned out to be a plain old unicode character. Talk about a letdown. We guess sometimes the simplest answer isn’t always the best one.

Source Info: https://www.creativebloq.com/design/logos-icons/the-best-and-worst-logos-of-2024

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