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Meridian is now available to everyone

Meridian is the open-source Marketing Mix Model (MMM) built by Google for today’s consumer journeys to help make smarter, data-driven decisions when measuring outcomes across channels. Today we’re launching Meridian, the open-source marketing mix model (MMM) built by Google, available to all marketers and data scientists. To support marketers on their implementation, we’re also introducing a partner […]

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