So, HubSpot’s organic traffic has taken a bit of a nosedive, and everyone’s got an opinion. But what do the ex-HubSpotters say about the whole thing? Grab a coffee (or a Castle Lite) because we’ve got the inside scoop!

1. SEO is a Slow Burn
You know that feeling when you’ve been trying to make a great first impression at a braai and it just doesn’t happen instantly? Same goes for SEO. Former HubSpot SEO strategist, Bianca Anderson, explains that optimizing content for E-E-A-T (Expertise, Authoritativeness, and Trustworthiness) takes time—like, years. The scale of content overhaul HubSpot needs is mammoth, so don’t expect an instant comeback after a few tweaks.

2. Google’s Algorithm is a Rollercoaster
If you’ve felt like Google’s algorithm has been throwing tantrums lately, you’re not alone. According to Bianca, it’s been a wild ride the past two years, with updates throwing even the biggest brands into a tailspin. So yeah, it’s not just HubSpot that’s been affected.

3. ‘Content Quality’ is Not a One-Size-Fits-All
What is quality content? Braden Becker, former HubSpot manager, points out that just because Google says something is high quality doesn’t mean it’s actually helpful to the user. Google’s focus is on delivering the best answer to a search, not just any good content. So, SEO isn’t as simple as ticking a few boxes.

4. SEO is Always Evolving
One thing’s for sure: SEO is as fickle as the weather in Cape Town. Braden says SEO strategies should always adapt to what’s working. HubSpot, for example, has been changing its approach for a while—especially when it comes to non-ICP (Ideal Customer Profile) content that’s feeling the burn.

5. Traffic ≠ Success
HubSpot’s Bianca makes a solid point: Traffic’s nice, but it’s not everything. It’s all about conversions and hitting KPIs that actually make the cash register ring. After all, who cares if you’ve got all the traffic in the world if it doesn’t translate to business growth?

Takeaway:
As Peter Rota, senior SEO manager, wisely put it: “You can do everything right, and Google might still pull the rug from under you.” HubSpot has been leading the SEO game for years, so maybe they know what they’re doing—let’s leave the advice to the experts.

And for those looking for deeper analysis, check out Aleyda Solis’s take on what happened with HubSpot’s rankings. Spoiler: it’s not the end of the world.

Ready to level up your SEO game? Stay tuned for more tips and tricks coming your way!

Source Info: https://searchengineland.com/ex-hubspotters-reveal-5-seo-insights-about-hubspots-traffic-woes-451195

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