Why No One Uses These Colours in Logo Design (And Should You?)

When it comes to logo design, colour isn’t just about looking pretty—it’s about making your brand feel a certain way. But have you ever wondered why some colours hardly make an appearance in logos? According to Bynder, a digital asset management platform, pale pink, mint green, and violet are some of the least-used colours in logo designs, with mint green showing up in a measly 0.02% of logos. And pale pink? Well, that’s basically the unicorn of logo colours, appearing in just 0.01% of logos.

So, why are these colours so rare? Turns out, these pastel shades are soft, subtle, and often too tricky to spot, especially on digital platforms or white backgrounds. While they might feel calming or gentle, they don’t exactly scream “bold and powerful,” which is what most brands want to do when they’re trying to stand out in the crowd.

But, here’s the kicker: that rarity might be a good thing. In a world where 70% of logos use white (yes, white!) and black reigns supreme, using a colour like pale pink or mint green could make your brand unforgettable—especially if you’re in a saturated market. These uncommon colours might evoke fresh, creative vibes, and could help your brand break away from the pack.

So, if you’re looking to make a memorable impression, don’t be afraid to get a little minty fresh or lavender soft—just make sure it’s legible and fits your brand’s vibe. After all, who doesn’t want to be that brand that’s a little bit different (in a good way)?

And if you’re in the mood for even more logo inspiration, check out the new MSN and Guggenheim logos this week!

Source Info: https://www.creativebloq.com/design/logos-icons/these-are-the-rarest-colours-in-logo-design